Financial Analysis & Planning

Client:

Fast-Growing E-Commerce Retailer – California, USA

Background:

The client had experienced rapid growth through online sales but had no clarity on profitability by product, marketing channel, or region. Financial records were dispersed across Shopify, PayPal, and multiple advertising platforms, making it difficult to create a unified financial picture.

Challenges:



• Lack of consolidated reporting.
• No forward-looking cash flow forecast.
• Difficulty securing investor funding due to weak financial transparency.

Solution Approach:



• Consolidated data from sales, payment gateways, and ad platforms into a unified financial model.
• Developed scenario-based forecasting tools to simulate the impact of price adjustments and marketing spend.
• Built dashboards to track unit economics (CAC, LTV, gross margin by SKU).
• Prepared a professional investor reporting package.

Results:



• Raised $2.5M in funding with improved transparency.
• Identified 3 low-margin product categories to discontinue, boosting overall profitability.
• Created a rolling 12-month cash flow forecast, reducing financing risks.