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Digital Marketing

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+1-(408) 840-3923

Digital Marketing

Small & Medium Businesses
Who we serve: Retail, restaurants, healthcare practices, local services, professional offices.
Your challenges: Low digital visibility, poor local search ranking, inconsistent lead flow, limited ad budgets with high CPCs, fragmented brand presence.

What we do
• SEO (Search Engine Optimization): Comprehensive site audits, keyword mapping, on-page schema markup, metadata optimization, site architecture restructuring, and technical fixes (XML sitemaps, robots.txt, canonical tags).
• Local SEO: Google Business Profile setup & optimization, NAP consistency across directories, citation management, localized landing pages, geo-tagged content.
• PPC (Pay-Per-Click Advertising): Full campaign lifecycle management—keyword research, ad copy A/B testing, bid adjustments, audience segmentation, negative keyword pruning, and ROI-driven optimizations.
• Social Media Marketing: Multi-platform strategy design (Facebook, Instagram, LinkedIn, TikTok), paid social retargeting campaigns, influencer collaborations, and KPI-focused content calendars.
• Content Marketing: SEO-optimized blogs, whitepapers, case studies, infographics, and rich media for both brand authority and lead generation.
• Email Marketing & Automation: Advanced segmentation, drip campaigns, cart abandonment flows, transactional email optimization, and deliverability monitoring.
• Conversion Rate Optimization (CRO): Heatmap analysis, funnel drop-off tracking, multivariate testing on CTAs, and micro-conversion optimization.
• Analytics & Reporting: Custom Google Analytics 4 (GA4) dashboards, attribution modeling, cross-channel performance tracking, and actionable reporting.
• Reputation Management: Review monitoring & response management, sentiment analysis, competitor benchmarking.

Monthly Deliverables

  • SEO score, keyword & backlink updates
  • PPC dashboard: CTR, CPC, Quality Score, ROAS
  • Social media growth & engagement report
  • CRO tests with insights & next steps
  • Lead attribution: organic, paid & referral

KPIs we track
Organic visibility index, CTR (click-through rate), CPA (cost per acquisition), ROAS (return on ad spend), conversion rate %, bounce rate, lifetime customer value.
Tech we support
Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, SEMrush, Ahrefs, Moz, Mailchimp, HubSpot, Salesforce Marketing Cloud, Hotjar, Google Tag Manager, GA4, Data Studio.

E-Commerce & D2C Brands

Who we serve: Fashion, beauty, wellness, consumer electronics, lifestyle brands.
Your challenges: High cart abandonment, low LTV, expensive paid traffic, attribution blind spots, scalability issues.
What we do

  • Product SEO with structured data for rich snippets.
  • Optimized shopping feeds for Google, Bing & Meta.
  • Paid ads on Google Shopping, Instagram, TikTok & YouTube.
  • Dynamic remarketing with personalized product ads.
  • A/B testing for visuals, pricing & checkout.
  • Automated email flows for upsell, win-back & loyalty.
  • Affiliate and influencer referral campaigns.
  • Performance dashboards tracking spend vs. GMV.

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